“Always be careful when mentioning price and offers in ad copies.” This isn’t just a best practice; it’s fundamental to customer trust and effective marketing.

My recent experience trying to purchase a Nothing Phone (3a) on Flipkart served as a clear illustration. The Google search ad prominently displayed ₹22,999. However, upon visiting their website, the price was ₹24,999. A simple case of an expired offer and an un-updated ad copy – a common Flipkart mistake in this instance, but a universal lesson for all.

𝐓𝐡𝐢𝐬 𝐢𝐧𝐜𝐢𝐝𝐞𝐧𝐭 𝐬𝐭𝐫𝐨𝐧𝐠𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐜𝐨𝐫𝐞𝐬:
Seamless Team Coordination: The alignment between marketing, product, and sales teams is crucial for offer consistency.
Automated & Regular Updates: Especially for dynamic pricing and time-sensitive promotions, your ad creatives must reflect real-time changes.
Transparent Callouts: What you advertise should exactly match the customer’s landing page experience.

Inaccurate pricing in ads isn’t just a minor issue; it’s a conversion killer and damages brand credibility.

𝗧𝗵𝗲𝗻, 𝗪𝗵𝗮𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗱𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗮𝗱 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝗻 𝘀𝘆𝗻𝗰 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗹𝗶𝘃𝗲 𝗼𝗳𝗳𝗲𝗿𝘀?